french society of phlebology
Phlebo-online
Founded in 2021, dtb france is a French company specialising in the sale of alcohol-free sparkling wine.
The challenge
The updated website of the French Society of Phlebology (SFP) has overcome a number of challenges, including the modernisation of content, optimisation of the user experience, international dissemination of information, and the creation of an article publication platform with automatic subscription. These improvements have led to easier access to repositories, a stronger international presence, positive user feedback, and an increase in subscribers to the monthly journal, ensuring that knowledge in phlebology is more widely disseminated.
Our strategy
To modernise the sfp magazine website, a multifaceted strategy was put in place. This included the study of modern designs, the creation of new informative sections, and the development of an article publishing platform with automatic subscription management. The site was optimised for search engines (on-page and off-page SEO) to improve its visibility. Ongoing performance analysis and user testing were carried out to ensure an optimal user experience. This approach has resulted in a site that is intuitive, informative and accessible, enhancing the dissemination of knowledge in phlebology and improving user satisfaction.
The results
The modernisation of the sfp journal website has led to a significant increase in traffic and conversions thanks to SEO optimisation and the new article publication platform. User engagement has increased, and feedback from healthcare professionals has been very positive. In addition, multilingual support has strengthened the SFP's international presence, facilitating the dissemination of knowledge in phlebology.
CAPROVE
