UX UI Design

UX Design is the abbreviation for "User Experience".user experience". Its main objective is to make the use of the site more comfortable and intuitive for the user. You therefore need to improve the site's various functions by maximising the user experience to encourage visitors to return.

With an optimal user experience, you will have the best interaction between your website and its users. 

On top of that, you'll gain their trust and that of potential customers. Did you know that 68% of users leave a site because of a bad user experience? And 44% of them will share their bad experience with friends.

Its importance is paramount, as it must place the user at the centre of attention. Implement the 3-click rule, which is an ergonomic principle explaining that web users should find the information they are looking for using a maximum of 3 hyperlinks from the home page.

Also remember to place the most important content above the waterline.

As for the UI, which stands for "user interface", it aims to highlight the important elements of the site through an attractive design. It must give the user confidence in order to prove its reliability and maintain a good reputation among users.

The UX/UI Design stage is also very important for SEO! On the one hand, it has to appeal to search engines and, on the other, it has to appeal to web users. 

In fact, even if your content is very well positioned by the search engines but you have an unattractive design or your user path is not intuitive enough, you will see a bounce rate and a poorly optimised time per page. 

Your conversion rate will therefore fall, because users will no longer return to your site. Your business will suffer because fewer customers means lower sales.

Caprove is involved in the entire process of creating your web design, from graphic design to ergonomics.

First, we'll review with you the objectives to be achieved with this new website, as well as the scope of the project, such as the main functionalities, the schedule and the sizing elements.
In the first phase of your project, we set up workshops to gather your ideas, from the big picture to the details, and specify what you want from your website. We then formalise your various needs and expected functionalities. The workshops focus in particular on the user experience (UX).
We will also work with you to identify the typology of visitors to your web service and define their Personae. Looking at this for each individual we are targeting will help us to determine the communication channels to adopt and the media to invest in, as well as enabling us to work out the precise ergonomics of your site. Based on the characteristics of the Personae, we will then specify their user path (Customer journey), the sitemap and the associated content (Content strategy).
Creating your visual identity is then one of the key steps for your company. It's very important if you want to stand out in the marketplace. We'll help you create it in line with your expectations and your corporate culture.
Web design is an important element of a website, because 90% of the information transmitted to the brain is visual. So we're going to put in place a highly graphical user interface that will catch users' eyes so that they remember you.
Our experts will then create an ergonomic interface for your site. The aim of ergonomics is to have a site that is easy to use so that users can find what they need quickly and easily.
It's essential to give your users a sensory experience. Sensorial marketing offers a differentiating experience based on stimulating the senses. The aim of this strategy is to put customer comfort at the heart of the buying experience.
Our designers also work with our marketing team to help your site rank higher on search engines.
In order to meet your expectations, we will propose an interactive prototype (using tools such as Sketch or Invision) for the design of your site. This prototype is made up of wireframes, which show the layout of the different parts that make up the pages of the website based on user paths. The aim is to be able to 'play' with the digital product, and validate that it works properly, before growing the teams and moving on to the development phase.
One important step that we recommend is to set up focus groups or user tests. This stage consists of organising targeted tests on specific subjects such as user paths or design, with groups that are representative of the personas identified. This enables us to validate the correct positioning of the site throughout its construction and thus anticipate a successful launch.

The UX designer's job is to develop the HMI architecture (which stands for "Home Machine Interface") of the website or mobile application, by creating an interface made up of different functionalities that will be essential for the visitor. To achieve this task, the designer will have to reconcile the wishes with the needs of the company's customers. Once the site has been set up, he will have to analyse the user journey on the site to make a few changes and optimise if necessary.

Caprove and its team of expert web designers can help with the web design, graphic design and ergonomics of your website! As design is crucial to your company's brand image, we can offer you creative solutions that are 100% in line with your expectations! For the web design of your site, we take charge of creating the graphic charter to create the themes, colour codes, typography and mock-ups.