Marketing and SEO

SEO: improve your website's ranking!

SEO (Search Engine Optimisation) refers to the various techniques applied organically to enable a website to achieve better positioning in search results for a given subject.

Search engine optimisation: the importance of a well-positioned website

Search engine optimisation is essential these days. Organic search is the main source of traffic for websites. The stakes are therefore very high for any company wishing to make a name for itself and gain market share. By attracting as many Internet users as possible to your website or e-commerce platform, you can raise your profile, convert qualified visitors into leads and increase your sales.

Why invest in good SEO on Google?

Google is the most widely used search engine worldwide, particularly in France. This makes search engine optimisation the most important lever for digital traffic. Given that 75% of Internet users never get past the first page of results, even the most beautiful site in the world runs the risk of remaining invisible if it is not well positioned.

According to a study by SEMrush, the 5 key ranking factors on Google are:

- direct traffic;
- time spent on the site;
- the number of pages visited;
- the bounce rate;
- the number of referring domains (backlinks).

Caprove: the SEO agency you need!

SEO is one of Esokia's specialisms. Our digital marketing team has qualified and experienced SEOs who will help you define and deploy a high-performance SEO strategy.

Our digital agency will proceed step by step with :

-Conducting a thorough SEO audit
-Defining an action plan
-Integrating better keywords into your web pages
-Optimising your netlinking and backlinking strategy
-Improving navigation and the user experience
-Analysis of your competitors' sites
We can also write optimised content (e.g. blog posts) for your site and even manage your SEA campaigns. Don't hesitate to contact us to work on your web positioning today!

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Direct traffic Targeted marketing Prospections Backlinks
Direct traffic Targeted marketing Prospections Backlinks
Sales growth Netlinking strategy Data analysis Action plan
Sales growth Netlinking strategy Data analysis Action plan

FAQ

Search engine optimisation requires precise, up-to-date know-how, as SEO techniques evolve in line with changes in algorithms and new technologies. If you don't have skilled SEO staff in-house, it's more cost-effective and efficient to use an external service provider to set up and regularly maintain your website's SEO.

Benefits

Profitability
SEO is not free. Obviously, if you decide to entrust your SEO to a specialist agency, you will have to pay them. However, bear in mind that the return on investment from effective SEO generally outweighs the costs.

Durability
With an optimised, continually updated site and good content marketing (content is king!), SEO will bring you traffic in the long term.

Quality
Having determined your personas or targets and implemented an SEO and content marketing strategy, you can expect quality traffic. Qualified visitors are easier to convert and lead to sales.

Trust
The better your site is positioned on the first page of Google results, the more it will be perceived as reliable and your company as trustworthy. This is very good for your reputation.

Disadvantages

Long to take effect
SEO takes time and the benefits are not immediately visible. You need to wait at least 6 months before reaping the rewards. What's more, SEO needs to be regular. In the meantime, the paid option (SEA) is a quick solution.

Google's algorithms
Google studies over 200 factors to rank sites on its SERPs and modifies its algorithms over 500 times a year. The aim of these criteria, which are changed or updated and others introduced regularly, is to improve the relevance of search results and the user experience. It's a good idea to follow these guidelines closely, in order to achieve good positioning and avoid being penalised by the world's most popular search engine.

On-site SEO :
HTML tags and rich snippets
URL structure
loading time
internal networking
robots.txt files (indexing by crawlers)
the site map
the relevance of keywords
the positioning and density of keywords in content
the semantic field
quality, freshness and originality of content
le responsive web design (adapté aux mobiles, etc.)


Off-site SEO :
the popularity of the site
netlinking and backlinks
competitive benchmarking
links to social networks

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